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New Sponsorship Blow For Shamed Tiger Woods

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Andy Jack, Sky News Online





















Shamed golfer Tiger Woods has suffered another blow – with the news that Accenture is ending its six-year sponsorship deal with him.













Woods was the centrepiece of Accenture’s ad campaigns



In a statement, the management services and technology company said: “The company has determined that he is no longer the right representative for its advertising.”


Since 2003, Accenture has tapped Woods’ image as a symbol of high performance business.


Of all his sponsors, Accenture has the most at stake, marketing experts have said.


The golfer was the centrepiece of the company’s ad campaigns, which included print, cable and TV advertising in 27 countries, as well as display ads in airports.


Most adverts featured an image of Woods on the golf course, along with a tagline that read: “We know what it takes to be a Tiger” or “Go on. Be a Tiger.”


Woods has said he is quitting golf indefinitely following the slew of allegations about his personal life. He has publicly admitted cheating on his wife Elin.








Ex-model Jamie Jungers: ‘Flown to California’




Ten women have been romantically linked to the billionaire golfer, who has a two-year-old daughter and a 10-month-old son with the former model.


A ex-model has spoken of how Woods flew her to his home in California and that she was with him when his father died.


Razor makers Gillette have said they are “limiting” the star’s role in its marketing programmes while he takes a break from the sport.


Procter & Gamble, owner of Gillette, is one of the golfer’s major sponsors and has helped to contribute to his vast fortune.


“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programmes,” Gillette said in a statement.

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admin @ December 14, 2009

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