In  Why the MSM loves Palin, Jim VandeHei and Jonathan Martin
of Politico write: 

For the media, (former Alaska governor Sarah)Palin is great at the box office. Among modern American political figures, she is second only to Barack Obama in generating clicks (for Web sites such as this one) and ratings (for the cable news networks hungering around the clock for fresh material).

For Palin, the benefit is the exposure she needs to maintain her public profile and stir up chatter about a potential presidential candidacy — both of which help her continue to rake in millions of dollars in speaking fees. She also gets a villain with which to further energize her supporters: The more she convinces them “the MSM” hates her, the more they love her.

The problem is that this relationship — what in Hollywood they call being “frenemies” — treats Palin as though she were the central figure in the politics of 2012. No realistic appraisal of Palin’s current strengths and weaknesses or of the history of Republican politics suggests that this is necessarily true.

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