Every hour should be happy … a Bud Light Platinum billboard along the east side of the Kennedy Expressway.

I realize there is always a certain amount of “we are slavish and obsessive about favorite brew and will crawl over broken glass (as will most animals!) to be able to drink it instead of a competing brand” in beer marketing. 

But even in the context of this traditional celebration of irrational* excess, this slogan goes too far, don’t you think?  Every hour? Really, Bud?

*If I were to perform a blind taste test in which I presented an unmarked mug to 100 beer drinkers and asked them to tell if it contained Bud Light or Miller Lite, how many do you think could correctly and repeatedly say which one he was tasting?  What percentage would bet you $20 that he could tell which one he was tasting (without comparison)?